Salsanet Solutions

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“Site looks FANTASTIC - thanks for getting the Fortunes on, I saw them yesterday, they are looking really good.”
Daniel Uren, Fuzzy Lump
 

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Online Marketing Strategy Development
A complete strategy and implementation plan with measurable results.


Our Online Marketing Strategy Development service is included as standard with all of our website development solutions, or if required it be taken as a stand alone solution for an existing website.

We work with you to develop the vision and strategy for your brand’s online presence, advise you on how to reach as many of your target audience as possible, and how you can most successfully achieve your goals.

This document will be a complete customised cookbook for your website.

Features of this solution include;

  • Analysis of your target market/audience – Gear your website for your customers, find out what they want to hear and speak to them in their language.
  • A content plan for your website – This will contain; the content plan and menu structure, the required functionality of the website (eg. ‘Call to action forms’), and how the design elements of the website’s template will guide the visitor to take the required action. The voice/tone/style of the website will also be established.
  • Get traffic – Develop an ongoing strategy for growing the traffic to your website.
  • Grow your customer base organically – Develop methods of ongoing communication and strategies for generating referrals from your existing customers.
  • Visitor interaction / generate leads – Drive the visitors to your website to take the action you want them to take.
  • Build relationships – Keep the lines of communication open between you and your customers. Get ongoing business from your existing customers.

Take the next step, get in touch with Salsanet to maximise your website's potential.

Please click on the links below to get more information about this solution.

Package Details
Your cookbook for your website will cover the following topics. Each section is unique and customised for your website and your business.

Website Objectives
You’ve got a website – what do you want it to do?

It may sound like a silly question but you’d be surprised at exactly how many website owners there are who haven’t clearly defined what their reasons and objectives are for having a website.

Yours could include;
  • Telling potential customers about your products and services.
  • Getting potential customers to get in touch with you to buy your products and services.
  • Capturing your visitors contact details so you can begin an ongoing dialogue with them.
  • Creating more awareness about your company and brand.
  • Allowing your potential customers to explore, experience and engage with your brand.

Target Audience Analysis
Define your audience and learn to speak their language.

  • Focus in on exactly who it is you want to talk to and then work out;
  • How you’re going to find them and bring them to your website.
  • How you’re going to talk to them.

Website Content Plan
The Nuts & Bolts

The content plan of your website will give you a clear overview of;
  • How your content will be structured.
  • What it will contain.
  • How the pages will be laid out.
  • How the objectives you’ve set for it will be achieved.

Marketing Strategy
Spreading the Word

There’s little point in having the best website in the world if no one gets to see it. You need to know exactly how you’re going to get traffic to your website.

This could include strategies such as;
  • Search engine optimisation (included as part of all our packages) – Increase your traffic by getting further up the ranking ladder.
  • Social networking sites, eg. Facebook, Twitter, MySpace, YouTube etc – Grow your traffic virally and organically, and increase your brand’s web presence.
  • Blogging and article syndication – You’re the expert, share your thoughts and knowledge with the world wide web.
  • Website updates – Keeping your website up-to-date is one the easiest and best ways to ensure that search engines (eg. Google) regularly pays your site a visit, helping to boost you up their rankings.
Why do you need an online marketing strategy?
The single biggest mistake any website owner can make when building a new website is to simply expect it to work; to get lots of traffic, generate new leads, and most importantly get paying customers.

It is absolutely vital that you develop your own unique online marketing strategy. Yep, this is before you even start thinking about what colours will look good and what layout will appeal to your potential customers the most.

From the smallest one person organisation to the largest corporation this is the single most important step you can take to ensure that you get the most out of your online investment.

Our biggest concern at Salsanet is to ensure that once your website is live that it actually works for you and does what you set out to do. You can benefit from our considerable experience of launching and promoting successful online brands that now receive in excess of 10,000 visits a month.

We work with you to develop the vision and strategy for your brand’s online presence and advise you on how to reach as many of your target audience as possible and how you can most successfully achieve your goals.
What our clients are saying...
“Salsanet has the ability not only in the creative but also the depth of technical knowledge to execute programming and code to make applications that stand out. I can highly recommend their professional approach, with an outstanding end result. It is a pleasure to work with Salsanet.”
Keith Kirby, Director - Cellar d’Or

“Salsanet is a web development company totally committed to our requirements with a refreshing, dedicated and professional approach that makes them stand out. From design through to general updates the experience is first class.”
Chadwick Kinlay, Epsilon Telecommunications

“Site looks FANTASTIC - thanks for getting the Fortunes on, I saw them yesterday, they are looking really good.”
Daniel Uren, Fuzzy Lump

“Can't believe how fast you guys work! Thank you so much!”
Linda Vos, Cellar d'Or